IC Avocats continues its long-standing relationship with American Vintage, advising the group on the tax aspects of its expansion in China.

American Vintage: 20 years of sustained growth

Founded in 2005, the Marseille-based fashion brand is celebrating its 20th anniversary with strong growth and 2024 revenue of nearly EUR 200 million, up approximately 20% on 2023.

An ambitious rollout in China

Following its initial opening in China in 2024 through a joint venture, American Vintage plans to expand into nine cities — including Beijing, Wuhan and Chengdu — with the goal of operating around fifteen locations within a year.

IC Avocats' role

IC Avocats advises the group on the tax issues raised by this international expansion, in the continuity of its long-standing engagement with American Vintage.

This engagement reflects the firm's expertise in international taxation and in advising French businesses on cross-border operations (joint-venture structuring, transfer pricing, application of bilateral tax treaties).